PVC suspension resin is the primary product of Engro Polymer & Chemicals Ltd. Produced in a variety of different grades: SABZ (AU 58, AU 60, AU 72, AU 67R and AU 67S), it is used in the manufacture of varied PVC based products. The different grades of resin offer a diverse range of properties that can be used in all the processing methods.
PVC demand is driven by Construction, Agriculture, Packaging and Consumer Sectors products. In the domestic market PVC resin is used to manufacture rigid and soft PVC finished goods. Approximately 55% of the market share is held by PVC Pipes & Fittings segment alone, other segments include Film & Sheet, Cable Compound, Flexible hose, Shoes, Profile, Flooring and Foam Board.
In the domestic market of PVC, resin is mainly used to manufacture PVC pipes. Approximately 55% of the resin consumption is in this sector alone. Other sectors include artificial leather, shoes, rigid and soft sheets, garden hose, windows and doors etc. PVC domestic sales volume has steadily been increasing at the rate of 5% per annum.
resin consumption in Pipes & Fittings Segment
demand is driven by Construction Sector
Domestic Market Share
For a better consumer understanding and awareness of its products and services, Engro Polymer & Chemicals Limited has devised certain strategies. It carries out development and implementation of promotional strategies, initiation of training packages related to PVC products service industry and provides guidance to manufacturer in developing promotional materials.
Engro Polymer & Chemicals Limited’s focus of Product & Customer Development is on identification of new products and technologies. It regularly carries out guidance in procedural management and the sale and marketing of its products. It continues its emphasis on Human Resource development through technical trainings.
Engro Polymer & Chemicals Limited encourages identification and involvement of all stakeholders, and takes steps to improve the quality of services provided by auxiliary suppliers. It facilitates availability of technical guidance about auxiliary raw material & technology to all manufacturers and endorses the engagement of technical consultants for PVC products and installations. Further, it strives to improve the availability of quality manpower to manufacturers and service providers in collaboration with various educational institutions.
The market development function focuses on various urban and rural applications:
Rural Sector Applications